Springfield City Group – the developers of the master-planned community on Brisbane’s doorstep – have been overwhelmed by the response to their Diwali Festival Celebration, with 800 free tickets being snapped up in a matter of hours.
Springfield City Group Director of Marketing and Communications Narendran Sinnathamby said the final number was about double the tickets SCG had originally planned to distribute for the event, to be held tonight (Friday) at Event Cinemas Springfield in Main Street.
Mr. Sinnathamby said SCG had been forced to book a second cinema to cater for the huge demand.
“We’d originally thought about 400 tickets would be sufficient, but they sold out in a few hours, so then we had to quickly organise for a second cinema to be made available for everyone who wanted to come along,” he said.
Mr. Sinnathamby said the new Bollywood blockbuster Sooryavanshi – only recently released worldwide – would be screened exclusively as part of SCG’s celebration of Diwali, known as the “Festival of Lights”.
He said guests would be gifted an assortment of Indian sweets sponsored by Guru Property.
“Tomorrow night will be much more than just a celebration of Diwali,” Mr. Sinnathamby said.
“It will also be Springfield City Group thanking and acknowledging the tremendous contribution our large Indian community has made to the Greater Springfield region, which is one of Australia’s fastest growing developments.”
Mr. Sinnathamby said guests would wear traditional attire for the event, which will run from 6.15pm to 10.30pm.
He said the first hour would feature a special VIP session for dignitaries including Federal Member for Oxley Milton Dick, State MP for Jordan Charis Mullen, Ipswich Mayor Teresa Harding and Sri Swami Atmeshananda.
“It’s the first time SCG has marked Diwali in this fashion,” he said. “It will be a fun night for all the families who will be coming along and a vibrant celebration of Indian tradition, culture and dance”.
Observed by more than a billion people worldwide, the five-day Diwali Festival of Lights brings prayer, feasts, fireworks and, for some, a new year. Diwali is India’s most important festival of the year—a time to celebrate the triumph of light over darkness, knowledge over ignorance, and good over evil.